Mix & Match Linen Collection
Full linen fabric collection "Mix & Match" built around a refreshed brand colour palette, developed to help clients navigate seasonal fabric choices and combinations.
Year
2026
Scope
Textile Design
Client
UAB A Grupė
Basic linen fabric collection redesigned around an updated colour palette, with curated capsule groupings for the 2027/28 SS season.
Challenge
The manufacturer's basic linen range and nearly 30 years of archival fabrics lacked a clear structure, making it difficult for clients to navigate colour options, find suitable combinations, and discover what the company had already produced.
Solution
Refined the company's existing colour palette and used it to build a full linen fabric collection, including smaller capsule groupings aligned with 2027/28 SS trend colours, so clients could navigate seasonal choices and fabric combinations more easily. Reorganised the archival fabric library into a clearer structure and created a new e-fabric catalogue, making nearly 30 years of the manufacturer's fabric history easy to browse and understand, including where each fabric could be applied, to improve the fabric-buying experience.
